• Navigation

  • Izoba yini intengo emaphakathi yokuqasha izakhiwo ezichwepheshile noma zezimboni eJalimane ngo-2023?
  • Isingeniso
  • Izinto ezithonya amanani okuqasha
  • Amathrendi emakethe yokuqasha eJalimane
  • 1. Amanani akhuphuka emadolobheni amakhulu
  • 2. Ukukhula kwezindawo zokusebenzisana
  • 3. Isidingo esikhulayo sezindawo zokugcina izimpahla
  • Izibonelo zamanani okuqasha e-Germany
  • Berlin
  • Munich
  • Hamburg
  • Isiphetho

Izoba yini intengo emaphakathi yokuqasha izakhiwo ezichwepheshile noma zezimboni eJalimane ngo-2023?

Isingeniso

Ukuqasha indawo yobungcweti noma yezimboni kuyisici esibalulekile ezinkampanini eziningi eJalimane. Kungakhathaliseki ukuthi amahhovisi, izindawo zokugcina izimpahla noma izimboni, izindleko zokuqasha zingaba nomthelela omkhulu kwezezimali zenkampani. Ngakho-ke kubalulekile ukuqonda amathrendi emakethe kanye nezici ezithonya amanani okuqasha.

Izinto ezithonya amanani okuqasha

Izinto ezimbalwa zingaba nomthelela ezintengo zokuqashisa zezakhiwo zobungcweti noma zezimboni e-Germany. Nazi ezinye zezinto ezibalulekile okufanele zicatshangelwe:

• Indawo: Izakhiwo ezitholakala ezindaweni zasemadolobheni noma izifunda zamabhizinisi ezihlonishwayo zivame ukubiza kakhulu ngenxa yesidingo esikhulu.
• Usayizi nezinsiza: Izakhiwo ezinkulu, ezihlome kangcono, ezinezinsiza zesimanje nezindawo zokupaka, ngokuvamile zizoba nenani eliphezulu lokuqasha.
• Ukuthenga Nesidingo: Ibhalansi phakathi kokunikezwayo nesidingo endaweni ethile ingase ibe nomthelela ezintengo zokuqashisa. Uma ukunikezwa kulinganiselwe futhi isidingo siphezulu, amanani azovame ukukhuphuka.
• Isimo semakethe yezindlu ezithengiswayo: Ukushintshashintshashintsha kwemakethe yezindlu nezindlu kungase kube nomthelela ezintengo zokuqashisa. Isibonelo, inkathi yokukhula komnotho ingase ibangele ukuba amanani okuqasha anyuke.

Amathrendi emakethe yokuqasha eJalimane

Ngo-2023, imakethe eqashisayo yezindawo zobungcweti noma zezimboni eJalimane kulindeleke ukuthi ibe namathrendi athile abalulekile. Nawa amanye amathrendi abalulekile ongawabuka:

1. Amanani akhuphuka emadolobheni amakhulu

Amadolobha amakhulu aseJalimane, njengeBerlin, iMunich neFrankfurt, azoqhubeka abe izimakethe ezikhangayo zamabhizinisi. Ngenxa yesidingo esikhulu nokuhlinzekwa okulinganiselwe, amanani okuqasha kulindeleke ukuthi enyuke kulawa madolobha. Isibonelo, ngokocwaningo lwakamuva, amanani okuqasha amahhovisi eBerlin anyuke ngo-10% eminyakeni yamuva.

2. Ukukhula kwezindawo zokusebenzisana

Izindawo zokusebenzisana ziya ngokuya zithandwa eJalimane, ikakhulukazi phakathi kwabaqalayo kanye nabantu abazisebenzayo. Lezi zindawo zinikeza ukuguquguquka kanye nezinsizakalo ezabiwe ngentengo efinyelelekayo. Njengomphumela, imakethe yokuqashwa kwamahhovisi endabuko ingase ithinteke, ngengcindezi ephansi yamanani okuqasha.

3. Isidingo esikhulayo sezindawo zokugcina izimpahla

Ngokukhula kwe-e-commerce, isidingo sezindawo zokugcina izinto eJalimane kulindeleke ukuthi siqhubeke nokukhula. Lokhu kungase kuholele ekwenyukeni kwamanani okuqashwa kwezindawo zokugcina impahla ezitholakala kahle futhi ezinobuchwepheshe besimanje ukuze zihlangabezane nezidingo zempahla.

Izibonelo zamanani okuqasha e-Germany

Izintengo zokuqashwa kwezindawo zebhizinisi noma zezimboni e-Germany zingahluka kakhulu ngokuya ngendawo, usayizi nezinsiza. Nazi ezinye izibonelo zezintengo eziqashisayo ezimaphakathi emadolobheni ahlukene aseJalimane:

Berlin

• Amahhovisi: Isilinganiso senani lokuqasha amahhovisi eBerlin cishe ama-euro angama-20-25 ngemitha-skwele ngayinye ngenyanga.
• Ama-warehouses: Izindlu zokugcina izimpahla eBerlin zinenani eliphakathi lokuqasha cishe lama-euro angu-6-8 ngemitha-skwele ngayinye ngenyanga.

Munich

• Amahhovisi: Isilinganiso senani lokuqashwa kwamahhovisi eMunich cishe ama-euro angama-25-30 ngemitha-skwele ngayinye ngenyanga.
• Ama-warehouses: Izindlu zokugcina izimpahla eMunich zinenani eliphakathi lokuqasha cishe lama-euro angu-8-10 ngemitha-skwele ngayinye ngenyanga.

Hamburg

• Amahhovisi: Isilinganiso senani lokuqashwa kwamahhovisi e-Hamburg cishe ama-euro angama-20-25 ngemitha-skwele ngayinye ngenyanga.
• Ama-warehouses: Izindlu zokugcina izimpahla e-Hamburg zinenani lokuqasha eliphakathi nendawo elingama-euro angu-6-8 ngemitha-skwele ngayinye ngenyanga.

Isiphetho

Ngo-2023, isilinganiso senani lentengo yokuqashwa kwezakhiwo zebhizinisi noma zezimboni eJalimane kulindeleke ukuthi siqhubeke nokuthonywa izici ezifana nendawo, usayizi, ukuhlinzekwa nokufunwa, kanye nesimo semakethe yezindlu nezindlu. Amadolobha amakhulu aseJalimane cishe azobona ukunyuka kwamanani okuqasha, kuyilapho izindawo zokusebenzisana kanye nezindawo zokugcina izinto nazo kuzoba yimikhuba ebalulekile okufanele ibukwe.

Kubalulekile ukuthi amabhizinisi acabangele lezi zici namathrendi lapho ehlaziya izindleko zokuqasha futhi enza izinqumo zamasu. Ngokuqonda imakethe yokuqasha eJalimane, amabhizinisi angakwazi ukuhlela kangcono ibhajethi yawo futhi athole izindawo ezingcono kakhulu zezidingo zawo.